You’ve spent time choosing wardrobe, working with a photographer, videographer and/or editor and now it’s time to post content about your business, your neighborhood or your latest listing. Now comes the hard part: coming up with something pithy and clever for the caption.
Struggling to come up with fresh captions that actually convert followers into warm leads? You’re not alone. Most agents waste time staring at that blinking cursor — or worse, posting generic content that gets zero traction.
These 20 plug-and-post caption templates are designed to stop the scroll, spark interest and help you get seen.
Whether you're looking to boost your real estate social media game, improve your Instagram captions, or just need better real estate marketing ideas — these ready-to-use lines will save you time and help you show up like a pro.
New listing hype
📍 Just Listed in [Neighborhood] This [# of beds/baths] [home type] is packed with charm, and it won’t last. DM for the inside scoop.
Swipe to see why this one’s special 🙀
Now showing in [Location] 🎬
This isn’t just a house — it’s your next chapter.
Dream kitchen? Check. Backyard space? Check.
[Address or “This new listing”] has everything you’ve been waiting for.
Another beauty just hit the market 🌟
Tag someone who needs to see this.
Open house buzz
🚪 Open this weekend in [Neighborhood]
Come see what makes this place unforgettable.
Warning: You may fall in love 😍
Stop by our Open House this Sunday, 1–4 pm at [Address].
Your future home is calling ☎️
Open House: [Date/Time]. We’ll be here. Will you?
The door is open — literally.
Come walk through this gem before it’s gone.
This isn’t a showing. It’s a whole vibe.
Open house details 👇
Client wins and testimonials
Another happy homeowner 💬
[First name] found the perfect place — and I’m so proud to be part of their story.
Sold and celebrated 🎉
Congrats to my amazing clients on finding the one.
“We couldn’t have done it without you.”
Notes like this remind me why I love real estate.
First-time buyer. Lifetime memories.
Helping people like [Name] is why I do this.
Another chapter closed. Another one begins.
Grateful for every client who trusts me to guide them home.
Local expert / community vibes
[Coffee Shop Name] makes the best lattes in [City] — and they’re just around the corner from my new listing ☕
Local love + real estate = the perfect combo.
Thinking of moving to [Neighborhood]?
Here are 3️⃣ reasons locals ❤️ it here 👇
Real estate isn’t just about homes — it’s about community.
And [City] has some of the best.
Market’s moving. Are you?
DM me for the latest scoop in [City/Area].
I don’t help people find houses. I help them find homes.
And I’d love to help you next.
10 tips to help you write better captions
Lead with the hook. Start with something scroll-stopping — a bold statement, question or emoji that catches the eye.
Keep it short(ish). You’ve got 2–3 lines before “See More” cuts you off. Make them count.
Write the way you talk. Skip the corporate tone. Be clear, casual and human — that’s what connects.
Use emojis (strategically). They help guide the eye and add personality, but don’t overdo it.
Include a call to action (CTA). Tell people what you want them to do: DM you, comment, save the post, tag a friend, etc.
Focus on one message per post. Don’t cram in multiple points. One clear idea performs better.
Add context, not clutter. Give just enough detail to make it engaging — then stop.
Use line breaks for readability. No one wants to read a wall of text. Break it up.
Tailor to your audience. Speak directly to your ideal client, community or niche. (That’s where the riches are.)
Test and tweak. Track your analytics and see what your audience responds to. Double down on what works.