If you're like me, you may have come to real estate and real estate related services through a roundabout route. In my case, I started out in journalism, then did some time in the start-up world, before eventually spending 15 years as a high school English teacher. I then went into real estate as a partner with my best friend, and fellow teacher, Alyssa Blevins, a talented Alexandria, VA agent.
That means that even though I have a life-long fascination with entrepreneurship, my formal education did not prepare me for creating a business. My Master's degree is in English Literature, and while that certainly helps me as a writer and as an analytical and creative thinker, I often wish I had a business education to go along with it.
Since I love to read and research various business-related topics, I thought it would be fun to share with you some of the insights I glean along the way. A few months ago, I asked for The Ten Day MBA as one of my Christmas presents. Since then, I have glanced through it and read bits and pieces, but this week at the beach I decided to really do a deep dive and pull out some actionable elements to share with you. (Can you tell I am super-fun at the beach?)
The first chapter is on Marketing, which is my passion and the foundation of what I do with Writing Real Estate and with my subscription service, Content Accelerator. I thought that it would be fun to pull out some of the marketing elements that I think can be valuable in helping you grow your real estate business. I hope you'll join me on this journey through Steven Silbiger's classic work.
Do you have The Ten Day MBA gathering dust on your bookshelf? Feel free to read along and add your own insights. I'd love to start a conversation with you!